More than 60% of producers in India think that new technologies are going to affect their place of work practices. They believe that it is the upcoming big disturber in the sector, a new report claimed this week. As per a worldwide report by Adobe, the software major, more than 50% respondents were not worried by machine learning or artificial intelligence (AI). Adobe involved over 5,000 marketing and creative professionals all over the Asia Pacific (APAC) area.
On the other hand, 27% in India claimed that they were very concerned about the impact of these new techs. Creative professionals in India are worried that new techs will take over their occupations. But they recommended that since they grip machine learning and AI, creative professionals will be allowed to elevate their value via design thinking.
“While machine learning and AI offer a break to save creative professionals and mechanize processes in daily production, it is not a substitute to the job of creativity,” claimed Managing Director of Adobe South Asia, Kulmeet Bawa, to the media in an interview.
Speaking of the profit of Adobe, the shares of the company were up at record level of $146 almost by 4% in after-market deal this week. Adobe has been going deeper into subscription services based on cloud. These services have a more unsurprising income stream in opposition to the income from the trade of software that are packaged and licensed. Income in digital media business of the company, whose most prestigious product is the Creative Cloud, increased to $1.21 Billion by 29% in the quarter two, thrashing estimate of the analysts of $1.17 Billion.
Creative Cloud comprises the web video building application Flash and popular photo-editing software of the company Photoshop. The Behance online creative community of the company has more than 9 Million users. Healthy demand for Creative Cloud also assisted income in the overall creative business to exceed the mark of $1 Billion for the first time in the previous quarter. Digital Media Annualized Recurring Revenue also edged at $4.56 Billion thrashing the estimate of analysts of $4.54 Billion. Adobe claimed that 86% of income in the previous quarter came from frequent sources.