Reliance Jio’s strategy to roll out an affordable 4G feature phone, JioPhone, will be a big disturbance in the telecom market. This launch will make it hard for many other telecom firms to keep hold of users. But its effect goes further than the telecom sector. JioPhone will also demonstrate to be a sturdy boost for the ambitious plans of the government to digitize the country.
JioPhone is an excellent example of government strategies making space for market, which eventually assists the strategies meet its goals. This will be similar to Paytm and most of the several digital transaction businesses appeared to get users in numerous numbers in the rouse demonetization. An affordable handset such as JioPhone will prove the digital skeptics wrong and revolutionize the lives of the people in remote areas of India.
Demonetization, which reminded different kinds of great reactions, also resulted in many individuals to believe that India cannot be digitalized rapidly. They quarreled that it would be a long and slow process and pacing it up will not give in positive outcomes. Last-mile connectivity and lack of sufficient infrastructure are mentioned as biggest confronts to any effort at digitizing the nation.
But rise of a several digital transaction businesses along with affordable data plans and phones demonstrates that digital India can be an actuality faster than most of its opponents think.
An unsettling policy will assist create troublesome businesses too, particularly in India where the sheer population figures provide big chances for private firms.
India will not have seen the flood of digital transaction solutions if the government had not forced an unsettling policy. Likewise, an unsettling item such as JioPhone will be unthinkable in the non-attendance of government making policies that unlock vast user markets.
The Goods and Services Tax and Demonetization are 2 unsettling policies that have made market for most of the new digital ventures. The government policy can’t wait for the sluggish alteration to occur. The policy itself can encourage that alteration. That is what one can witness in the case of JioPhone.
Well let us see if JioPhone is a success in the coming time or not!!!