With the festive period around the edge, Amazon India, the online marketplace giant, is training its sights on developing its sales of large appliances. The firm that maintains a 400% year-on-year development in the segment, which is boosted by sale of washing machines, air conditioners, refrigerators, and TVs, aims to reach for the category by scaling up the installation services.
“We presently provide a variety of more than 60 items across all top companies, which will be extended further prior to the festive period, apart from the adding up of other segments such as air purifiers. We have lately associated for air purifiers with LG,” claimed Category Leader for Automotive (parts) and Appliances at Amazon India, Suchit Subhas, to the media in his statement.
The marketplace for large appliances will also elevate its installation services to 40 cities by end of this month as compared to the 13 towns it presently serves. This is a fraction of the push on huge GMV (Gross Merchandise Value) segment to record a huge share of sales during Diwali during the sales. The platform had arranged 12 devoted FCs (fulfillment centers) for large appliances and TV segment previously this year whereas rival Flipkart extended its supply chain to comprise 10 FCs for the segment. Amazon India has also planned to elevate the coverage of free programmed deliveries from the present 45 cities covered under this to 51 cities. As per the market reports, segments such as toys, furniture, small and large domestic appliances, and personal appliances have developed steadily till February–March of 2017.
“For the forthcoming festive period, home appliances as well as beauty along with fashion and personal care will be the other segments in focus,” claimed senior forecast analyst, Satish Meena, in a previous interview with the media in his statement. During the lately concluded Great Indian Sale occasion by Amazon conducted from August 9, 2017 to August 12, 2017, the large appliances segment reported an increase of 10x over business normally, with an entire spike of 15x for the TV sector. The platform has also roll no cost EMI alternatives on credit card, in line with exchange options and easy financing options.