Marketing campaigns have been beneficial weapons for the brands to promote their products effectively with an assurance maximum turnout ratio. Same is the strategy applied by Hyundai Motor India Ltd in India.
The country’s second biggest passenger car exporter and largest car maker rolled out marketing initiative through digital media named ‘Hybuy’. This is the attempt of the company to enhance the car purchase experience. Through the HyBuy initiative, the customers who wish to book a car online and also earn exciting gifts if referred to relatives and friends. The company is spending loads of its sources by using its exclusive social media existence for success of the campaign. The automaker has a huge number of Facebook fans in India as it has more than 8.3 Million fans on Facebook, which is the highest number among the automakers.
Puneet Anand, Sr. General Manager (Marketing) & Group Head, Hyundai Motor India Ltd. while talking on ‘Hybuy’ digital marketing campaign said, “It is the right time to roll out such activities as India is rapidly growing in a digital way. Hyundai always strives to offer its customers an exclusive experience and set a benchmark in the industry. This initiative is one unique and innovative in the Automobile sector. It is intentionally defined to make the car purchasing journey more appealing and hassle free and back the future-based mass movement of Digital Indian led by government.”
The company believes in incentivizing customer’s journey of car buying to reap maximum benefits. Hybuy effectively benefits the customers by using social media connectivity with an expedient approach.
Hybuy is a digital initiative transformed on an online platform. It requires a simple signup and lets you join the offers available on the website. If a customer wishes to book a Hyundai vehicle, he can directly deposit a certain amount and get eligible to gain rewards. It also has a referral rewards on sharing the offers with the relatives and friends and inviting them to participate in the campaign.
The campaign is valid only for some limited cars with pre-defined duration. HyBuy is only valid for booking purpose, rest of the process will be done at the preferred dealer’s location.