Every product needs some of the other branding strategies and marketing techniques to make the people aware of the new launches. And in the age of technological advancements, where every minute product is sold through online platform and are promoted through online marketing tricks. And who won’t market their products on internet, if the marketing cost is too low compared to actual advertisements and on field promotions.
But nowadays online marketing methods are backed by machine learning techniques and AI based mechanism. A San Diego based Technology Company—Cordial raised $6 Million to develop an online platform that tracks the user’s activities across the websites and apps, and automatedly create marketing emails for those specific users.
Cordial is backed by Upfront Ventures in the Series A funding round. The firm was started by a group of email marketing professionals. The company is trying to deep root it’s automate marketing notifications and messaging services.
The board member seat will be taken by Kobie Fuller—one of the partner at Upfront ventures. Fuller said, the investing procedure went very smooth, Cordial is one of the most efficient communication platform developed to stay connected in this age. The team working here are one of the enthusiast, pioneers that believe in implementing great ideas which makes standout as a best marketers in the technology world.
The company is also portraying itself as a customer that goes through the vendor to understand the behavior of the customers through the connected devices like Amazon Echo’s, Google Homes, and other connected devices at home or office.