When it comes to soft drinks, many people still prefer Coke. It continues to be the market share leader.
But on Wall Street it’s an entirely different picture. Pepsi has outperformed Coke for the past few years and trend has been same since then. Pepsi stock is now up nearly 10% this year. Meanwhile, Coke’s stock is down 2%.
Pepsi’s market value is currently more than $155 billion, about $25 billion less than what Coke is worth. Both Coke and Pepsi are trying to adapt to changing consumer tastes. Pepsi is trying to appeal to Millennial and Gen X nostalgia with the reintroduction of its Crystal Pepsi clear soda.
Coke and Pepsi each have a presence in markets. But Pepsi also has a thriving snacks unit, a growth area that has allowed the company to outpace Coke.