Linjer, a brand of minimalist leather bags for men and women. It was the online business, launched in October 2014 which hit $1 million in sales in 14 months. Its bags are priced between $330 and $715. They are available in four colors and three styles namely briefcases, totes and a duffle bag for men. The firm is founded by a couple, Chong and Khan.
The company has also succeeded in its watch collection, manufactured from another crowd funding effort that raised $965,000. Chong expects total company sales to reach $3.5 million in its second year.
Chong has graduated from Dartmouth with a degree in economics and is been working as a business consultant, traveling around the world to meet clients. Before Linjer, she wanted to start a shoe company.
While leather bags may not be a revolutionary idea, Chong and Khan made Linjer successful as they could rightly identify need among consumers.