Probiotics are friendly organisms such as bacteria and yeast, which are very useful in human and animal health. Probiotics beneficially affect humans by improving the balance of flora in the digestive system. Probiotic products are considered as the element of healthy life. Probiotics provides numerous benefits to the consumers, as a result of which the demand for such market increases. For example, lactobacillus reuteri present in probiotics can prevent blood pressure and tooth decay. In addition, Probiotics helps in balancing the bacteria present in the vagina and put a stop to the overgrowth of harmful microorganisms in it. Furthermore, it prevents from constipation and respiratory infections.
The increasing concern of consumers on preventive health care is driving the market. Moreover, probiotic bacteria are considered as very efficient in improving human health. Growth in the consumption of functional food, which has a potentially positive effect on health beyond basic nutrition, leads the market growth. Lack of standardization in this industry prevents the clear communication between industry and its suppliers and manufacturers, which acts as a restraint of probiotic market.
Get Free Sample Report of Probiotics Market @http://www.intenseresearch.com/market-analysis/world-probiotics-market-opportunities-and-forecasts-2014-2022.html#request-sample
In addition to that, the consumer unawareness about the probiotic product & its benefits prevents them from its acceptance. The awareness created by International Food Information Council (IFIC) for these products can drive the market. Development of probiotics in the new areas of application such as skin treatment is an opportunity for this market growth. Many European and North American countries imposed ban on the use of antibiotic in animal feed which would facilitate the usage of probiotic instead of antibiotics.
Probiotic application Market Analysis:
On the basis of application, this market can be segmented into food & beverages, dietary supplements and animal feed. Supplements contain only bacteria, while fermented food and drinks contain bacteria and food that promote growth. The supplements that are consumed need up to 6 hours to colonize in the intestines. On the other hand, the food and liquids can work immediately.
Do Inquiry Before Purchasing Probiotics Report @http://www.intenseresearch.com/market-analysis/world-probiotics-market-opportunities-and-forecasts-2014-2022.html#inquiry-for-buying
High level Analysis:
The market is growing swiftly in the global food and supplement market. The driving and restraining factors for this market are strategically dealt in this analysis and more emphasis is given towards its growth opportunities. The global market is analyzed using Porter’s five force model which assists the stakeholders to understand the bargaining power of buyers & suppliers, threat of new entrants and competitive rivalry. The study includes a value chain analysis for better understanding of key players in the supply chain.
The key players in this market are Biogaia Ab, Groupe Danone SA, Probi Ab, Chr. Hansen, Yakult Honsha, Garden Of Life, Mother Dairy, China-Biotics, Inc, Lifeway Foods, Inc. and Nebraska Culture. Nebraska Cultures has launched probiotic gummies to develop and commercialize its brand name. The Groupe DANONE of Paris and Yakult Honsha Co. Ltd. of Japan, the two world leaders in probiotics, have developed a fruitful relationship marked by a wide variety of common projects. These include the establishment of joint ventures in India and Vietnam. Product launch and joint ventures are the important strategies adopted by the companies to increases their market share.
- The analysis helps in understanding the strategies adopted by various companies for the growth of the market.
- The market conditions of the probiotics across all geographic region is comprehensively analyzed.
- Porter’s five forces model gives a in-depth analysis of bargaining power of buyers & suppliers, threats of new entrants & substitutes and competition amongst the key market players.
- The drivers and restraints of this market are systematically analyzed and major focus is given towards the present opportunities in this market.
- The value chain analysis offers key insights to the stake holders of this market.
The global probiotic market is segmented into four major categories such as application, end user, bacteria and geography.
MARKET BY APPLICATIONS
- Food and Beverages
- Dietary Supplements
- Animal Feed
MARKET BY END USER
- Human Probiotics
- Animal Probiotics
MARKET BY INGREDIENTS
MARKET BY GEOGRAPHY
- North America
- Asia pacific
- Rest of the world
About Intense Research
Intense Research provides a range of marketing and business research solutions designed for our client’s specific needs based on our expert resources. The business scopes of Intense Research cover more than 30 industries includsing energy, new materials, transportation, daily consumer goods, chemicals, etc. We provide our clients with one-stop solution for all the research requirements.
3422 SW 15 Street, Suit #8138,
Deerfield Beach, Florida 33442,
GMT Tel: +49-322 210 92714
USA/Canada Toll Free No. 1-855-465-4651