Wireless audio device are the devices that use wireless connectivity to play various audios. Advancement in the audio industry has created high demand for wireless audio devices such as microphones, headphones, sound-bars and speakers. Wireless audio device are cost competitive and low powered devices. The applications of Wireless audio device range from commercial sector to defense and automotive sector.
The factors that are driving the growth of the market are raising preference of consumers for mobility, increasing use of semiconductors for Wireless devices by Oems, and rapid technological advancements. Rising awareness of Infotainment Services and On-Dem is also contributing to the growth of the market. Health issues such as hearing loss in user group and issues associated with the operating frequency compliance are the factors that are hampering the growth of the market. Technological advancement in the wireless handset is creating new applications in Wireless audio device Market. In addition, growing leisure and hospitality sector are expected to create lot of opportunities for the growth of the Wireless audio device Market.
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Wireless audio device Product Market Analysis Wireless audio device product market is segmented into wireless microphones, wireless headphones, wireless streaming speakers and wireless enabled soundbars. Wireless headphones segment is the largest revenue generating segment due to increasing demand from consumers. Wireless headphones provide QoE (quality of experience) to the consumers to play and stream music.
Wireless audio device Technology Market Analysis Wireless audio device technology market is segmented into Skaa, airplay, Bluetooth and others (Rf and Ir). Bluetooth segment is the largest revenue generating segment due to its efficient use in audio streaming.
Wireless audio device Application Market Analysis Wireless audio device application market is segmented into commercial application, consumer application, home application and others (Microphone, Sound Bars, Headphones, and Speakers). Commercial application segment is the largest revenue generating segment due to soaring demand of Wireless audio devices from defense and automotive sector.
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Wireless audio device Geography Market Analysis Wireless audio device geography market is segmented into North America, Europe, Asia Pacific and RoW. North America is the largest revenue generating segment due to lower cost of consumer equipment.
Competitive Landscape The key strategies adopted by the companies to expand in the Wireless audio device market are product expansion, mergers & acquisitions and agreements & collaborations. These strategies would provide efficient and strongly performing products and thus, exhibit better customer satisfaction. Top market players include Plantronics, Inc., Polk Audio, Inc., Boston Acoustics, Inc., Apple, Inc., Avnera Corporation, Bluetooth Sig, Inc., Csr Plc, Shure, Inc., Sony Corporation, Vizio, Inc., Harman International Industries Inc., and Bose Corporation.
High level Analysis Report presents detailed analysis of Wireless audio device market using Porter’s five forces model. Degree of bargaining power of consumers is expected to be high due to competition among industry leaders for innovative products. Degree of bargaining power of suppliers is expected to be moderate, due to good number of vendors present in the market. Threat of new entrants is high, as the business needs moderately high capital investment.
- The study helps to analyze the Wireless audio device market trends to provide in-depth knowledge of the market segment and thus, helps the market players to build up viable strategies.
- To study the various factors that are enhancing and restraining the development of the market that would help the stakeholders in understanding the market in detail.
- Study of SWOT and analysis of the captivating strategies adopted by the players in the market is conducted, which would help in assisting the stakeholders to take actionable decisions.
- Analysis of the current market scenario, forecasts of the future transition trends and projected revenue of the market through 2013-2020 are expounded in the report; thus, help stakeholders analyze the market.
- To find out the recent trends of the Wireless audio device market and opportunity that would unlock doors for the investors to contribute in the market, which in turn would facilitate in the extension of the strategies.
Wireless audio device market is segmented on the basis of products, technology, application, and geography.
MARKET BY PRODUCT
- Wireless Microphones
- Wireless Headphones
- Wireless Streaming Speakers
- Wireless Enabled Soundbars
MARKET BY TECHNOLOGY
- Others (Rf and Ir)
MARKET BY APPLICATION
- Commercial Application
- Consumer Application
- Home Application
- Others (Microphone, Sound Bars, Headphones, Speakers)
MARKET BY GEOGRAPHY
- North America
- Asia Pacific
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