Tata Sons and Starbucks have decided to build up their partnership to the next level, beyond Indian shores. This partnership between two global giants is very much beneficial when both the companies strategically used their power to boost up the business. Tata Sons and Starbucks are setting an example of optimum collaboration, beyond the obvious.
The Indian company Tata Sons joined hands with the American coffee chain in October 2012 when the latter was introduced in India. Since then, Starbucks has gain the trust for itself in the Indian market and managed to remove many players from an already crowded market. Therefore, Starbucks decided to strengthen the partnership with Tata sons. This joint agreement was issued on June 2018, post last week’s meeting between Tata Sons Chairman Cyrus Mistry and Starbucks Chairman and Chief Executive Howard Schultz in Seattle. According to the companys decision, these initiatives will be introduced by the year-end. Mr.Schultz announced that, they are humbled by the way in which customers in India have encourage Starbucks’ elevated coffeehouse experience.
While Indian coffee will move to America, Starbucks has announced that they will also launch Himalayan mineral water in Singapore. In addition, customer can choose their favourite Starbucks coffee while flying Vistara, as part of this agreement. Vistara is a joint venture between Tata Sons and Singapore Airlines and operates 457 flights weekly. Given the current questionable condition of airline food and beverages, this will be a welcome addition for travellers.
Starbucks also has decided to introduce its tea brand, Teavana, in India. In addition, the joint venture will also explore the possibility of developing a signature Indian tea blend that will be available in Starbucks stores across India.