Online marketplace Snapdeal announced the opening of a data sciences centre in San Carlos, California to acquire top global talent and build high-value solutions.
The centre will focus on big data and advanced analytics to add clarity to Snapdeal’s consumer-centric initiatives, help shape business strategy and optimise the operational efficiencies using data.
According to Rohit Bansal, co-founder, Snapdeal, California is home to domain talent where the new data centre opens to further expand their efforts in creating a superior customer experience and strengthen their supply chain. He also said that, “Snapdeal is extensively working on data mining through an existing analytics team.”
The centre houses experienced data scientists from major global brands like Groupon, Google, Yahoo and Amazon and is headed by Nitin Sharma, Senior Vice President, Data Sciences, the company said in a statement.
“The wealthier understanding of the customers by capturing and integrating the information on their buying behavior will drive habit commerce and is in sync with market vision of 20 million daily transacting users by the year 2020,” Bansal added.