Next generation smart wearables leverage better technology, they support high quality data gathering in the specific sport or activity in which they are being used. Devices are highly targeted to specific situations.
The wearables technology is evolving: better data gathering, better reliability, better navigation, better ability, better analytics to turn data into information are provided. Wearables are useful for measuring the effect of different activities on performance. Devices are useful for measuring different levels of personal effort, swing a bat, running a mile, carrying a football, enduring a hit to the head. Affordable, useful wrist wearables are available with a increasing number of data collection functions. The study has 565 pages and 228 tables and figures.
Sports and fitness performance wearables markets at $3.5 billion in 2014 are anticipated to reach $14.9 billion by 2021. Market growth comes as wearables technology further evolves. The sports and fitness portion of the wearables segment is just part of a larger market. With technology maturity, price points will decline rapidly and affordability will drive market growth.
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In sports and fitness technology, it is not about what data can be shown, it is how meaningful the data is in terms of improving athletic performance or managing overall personal fitness. Wearables have become fitness and sports personal devices. They bring big data, enough data that it can be turned into actionable information.
Devices are being used by athletes and coaches to make team members better players. Fitness devices are being used to increase the levels and qualities of exercise. Whether it is an UP band or Zepp, vendors have been forced to realize that people need interpretation of data, they need to know the meaning of data collected by the wearable.
Wearable technology is poised to affect the way any game is played by professionals, shifting sports more than anything has ever done before. Sports and smart technology are poised to give teams that are early adopters significant competitive advantage. Professional sports teams and professional athletes are early adopters of wearable sensors, driving market growth.
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Table Of Content Of Fitness Market:
Sports Wearables: Executive Summary 41
Sports Performance Wearables and Sensor Devices: Market Driving Forces 41
Wearable Technology Uses Biometric Sensors 44
Wearables: Fitness & Sport Tech 46
Wearables Market Shares 47
Sports Performance Wearables: Market Forecasts 48
1. Sports Wearables: Market Description And Market Dynamics 50
1.1 Professional Sports Teams Using Wearables 50
1.1.1 Fabric Sensors 50
1.2 Wearable Sport And Fitness-Related Monitoring Devices 51
1.3 Wearables Impact Coaching at the Professional Level 52
1.4 Catapult NBA Sports Player Movement Data Example 53
1.5 Wearables: Intersection of Personal Technology With Health, Fitness, And Sport 55
1.6 Sports Apparel Business Constraints 55
1.7 World Economy 59
2. Sports Wearables: Market Shares And Market Forecasts 60
2.1 Sports Performance Wearables and Sensor Devices: Market Driving Forces 60
2.1.1 Wearable Technology Uses Biometric Sensors 63
2.1.2 Wearables: Fitness & Sport Tech 65
2.2 Wearables Market Shares 66
2.2.1 Samsung 68
2.2.2 Catapult 68
2.2.3 Catapult OptimEye S5 Sensor 69
2.2.4 Apple Watch 69
2.2.5 Nike 70
2.2.6 Garmin 71
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