The 3rd platform is built on a foundation of cloud, mobile, social, and Big Data technologies. The overall market of 3rd platform is expected to grow, largely driven by the increased adoption of cloud services across the globe. As Industry is moving towards innovation and enterprises are looking to gain competitive edge, 3rd platform spending across the globe expected to capture major share in the overall ICT spending. The factors which are actively driving the adoption of 3rd platform are cost, ease of access, self-provisioning and sales channels. Some of the key vendors in this market are IBM, LinkedIn, Facebook and Salesforce.com. The report provides unique insights into and in-depth analysis of global 3rd platform market, drivers and restraints as well as growth opportunities. It also contains analysis and forecasted revenues, competitive landscape, company profiles and industry trends.
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3rd platform spending across the globe expected to capture major share in the overall ICT spending. The 3rd Platform market will account to one third of global ICT spending in 2015 where as by 2020, it will account to almost 40% of IT spending. Vendors are trying to keep up with the market by introducing new products, services and solutions and key players in the market are aggressively acquiring small companies to reduce time to market, strengthen current offerings and capitalize new markets.
Essential Take Away:
The technology segment is expected to reach $1.6 Trillion by 2020 which will account to 90% of overall 3rd platform market.
The consumerization of technology and adoption of BYOD policies are changing the way organization do business. Revenue from mobile segment will account to 74% of the overall 3rd platform technology market by 2020.
Retail organizations are engaging more with customers through mobile applications, mobile e-wallets, and mobile POS systems. Retail segment is expected to reach $398.4 billion by 2020, at a CAGR of 7% from 2015 to 2020.
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Table of Contents
1 Industry Trends
2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 Market Snapshot
3.1 2nd Platform v/s 3rd Platform
3.2 Market at a Glance
3.3 Related Markets
3.3.1 Data Center Market
3.3.2 Internet of Things Market
3.3.3 Social Media Analytics Market
3.3.4 Enterprise Mobility Application
4 Market Characteristics
4.1 Evolution of Market
4.3 Market Segmentations
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